FACEBOOK ADS MARKETING
Hey guys, today we’ll be talking about Facebook Ads Marketing. So personally, for me, I love running ads. I love optimizing my ads; it helps me reach a bigger audience- more people.
So we will be talking about all of this in today’s article, so stay tuned.
The majority of the marketers love Facebook Ads as a marketing channel, just because of how amazing it is. In today’s topic, I will tell you exactly how you can set up your first ad on Facebook and make it live.
I will also be going through all the strategies, all the tips, and tricks that I use to run my Facebook Ads, which you can implement on your Facebook ads strategy as well. Now, to be honest, if I cover Facebook Ads as a whole, it will take too much time, because it’s such a broad subject.
But in this article, we’ll keep it short; we’ll keep it brief but while covering the essential points. So make sure you’ll read the entire article until the end because you’ll be learning a fantastic amount of knowledge in this particular article.
So let’s get started with this article.
WHY YOU DO FACEBOOK ADS MARKETING
So the first question comes, why should you even consider Facebook Ads, right? Well, Facebook has over 1.8 billion users as of the last count.
And not even this, an essential factor is that people spend a lot of time on Facebook. The average amount of time that they spend on Facebook, every day is 17 minutes.
And as a marketer, what you’ll love is that Facebook knows everything about you, it targets a specific audience.
Are Facebook ads worth it?
Yes Facebook ads worth it because they know what you like and what kind of people you follow, they know what type of food you want, they know the place that you have visited.
They know your age; they know your gender, your email ID, and your preferences. They have their own AI working for them, so they have a lot of data for all people that are on Facebook.
And as a marketer, you’re only job is to show your offer to the relevant audience. For me, my relevant audience is people who are searching or thinking of online earning. So later in the article, I will tell you how I am targeting all these people.
You will be amazed by the power of Facebook, the amount of targeting it offers, the number of options it provides, and I think one of the best parts is that Facebook is one of the most cost-effective advertising platforms.
In my experience, I’ve seen that the customer acquisition cost from Facebook is much lower compared to other channels.
But that can be domain-specific as well. But on general trend, Facebook is much cheaper, but then again, the Facebook Ads are also increasing by the years.
But even in 2020, also in the coming years 2021, I still think that Facebook will always have a lot of power in terms of advertising revenue.
And the acquisition of Facebook of Instagram, also adds to the power capability in terms of Facebook Ads marketing channel.
So this article won’t be like, where I’ll be going into the presentation, and I’ll be teaching you Facebook Ads. It doesn’t work like that. Just like other lessons as well, everything is practice-based, everything is case study-based.
BEST WAY TO DO FACEBOOK ADS MARKETING
So in this article, I will be taking this article course as a case study. And I will be telling you all the strategies, all the thinking that I Facebook Ads campaign for the same.
How do ads work on Facebook?
So let’s directly go to Facebook Ads. Now there are two ways to access Facebook Ads; either you can go to your profile, click this dropdown button, and click on “manage ads.” It will drive you to this Facebook Ads page, where you can start with your Facebook campaign.
But I use a business manager, so to access this, you go to “business.facebook.com.”
So this is a business manager. So why do I use a business manager compared to an Ads account, directly from the profile? The reason being I also have multiple clients; for them, I also run Facebook Ads.
So with a business manager, you can run Facebook Ads for multiple clients from the same platform. Unlike going to the ads account of each page, again get access to all these pages, all these Facebook Ad accounts in one single report.
Then run ads for them. This business manager account I just created for this particular article. So this is why you don’t find any clients here.
Can I advertise on Facebook without a page?
No, you can’t because you need a Facebook page or website for ads, So to run any Facebook Ads, you need first to connect a Facebook page to your ad account. So this is my Facebook page, “facebook.com/earningtreasure.”
So you need to connect your Facebook page to the business manager account here. Right now, we are not running any campaign, because this account I just created for this article purpose.
So this might look complex, but once you read this article until then end, you will know more about this dashboard.
So the first thing you need to understand before running the Facebook Ads is that you have to follow the structure of a Facebook Ad. Thus this excellent image related to a structure of a Facebook Ad.
WHAT IS CAMPAIGN, AD SETS, AND ADS
So at the top level, there’s a campaign. Then there are “ad sets,” then there are “ads.”
You must understand the difference between all the three because this will help you in creating suitable ads.
So the first thing is the campaign, the battle is the objective of your Ad. Like for me, I’ve created this free Facebook ads marketing course.
Then your objective will be to drive people from social media to your website so that they can purchase. But let’s say you’re running a blog and you want more traffic for your blog, so your objective will be to drive traffic to your blog.
So we’ll be going through all the different kinds of objectives on the Facebook dashboard. But for understanding purposes, I hope you understood the basic idea behind the campaign. The campaign is more like the goal of your ad campaign.
Now comes the ad set. Ad set level, you decide what kind of targeting you want. Like for me, my campaign objective was to drive traffic to my landing page so that I can get more email IDs, so my ad set would be all the different targeting I am doing.
Let’s say I am targeting college students, then one of my ad sets will be “college students.”
I might also be targeting working professionals, like people who are currently doing a job and are at the age of let’s say 23 – 25, then that can also be a different ad set.
So the ad set level, you set the Budget, like how much money you are willing to spend daily, and also the audience segment. Which audience should your ad be displayed too?
I hope this was clear then come to the ads. So for each ad set, you’ll be creating multiple ads.
Like for me, if I’m creating an ad set, let’s say for college students who are doing engineering and are at the age bracket of 18 – 22, so that’s my ad set.
Then I might be running a few different ads, like “join my free course.” I might be running an image and might be running video ads. So we’ll be going through all of these on the Facebook dashboard.
But just for understanding purpose, the campaign is the objective of your whole ad strategy. Second, comes the ad sets, where you are setting the targeting of your ad.
Like which people should your ad be shown to. Then comes the ads, the actual advertisements that will be shown to these people. So here you can see that I’ve only created a few campaigns here.
So you also should know the naming convention of the campaign because it will be much easier for you later when you’re running multiple campaigns. To differentiate between them all and to understand the statistics in a much easier way.
FREE DIGITAL MARKETING COURSE
So here I have FDMC, FDMC stands for “free digital marketing course.” Thus I have segmented it; the first word is FDMC, then “conversion,” meaning this campaign has the objective as conversion.
Because I want more emails on my landing page, that is a conversion objective.
Similarly, I’ve also named a campaign FDMC “traffic to the article,” so I’ve written this article on why people should learn digital marketing, so here the objective is traffic.
Similarly, I’ve also created a “post engagement,” where the objective is to get more likes, more comments, etc. So to create a new campaign, all you have to do is create- click here “create.”
Enter your campaign name. Let’s keep the campaign name as “test FDMC.”
Buying time, I’ll just leave it like that. Now the campaign objective is essential. So Facebook offers you a lot of options, like this brand awareness, there’s reach, there’s app install.
I can go through all of them, but then again, it will take multiple hours. But the popular ones will be traffic, the article views, the lead generation, page likes, etc.
So I’ll just give an overview of a few of them. So whenever you are doing digital marketing, there will be a concept called “funnels.” So whenever you want new customers for your business, it goes through different cycles.
First is the “awareness,” then comes the “consideration,” and then comes the “conversion.” So first, you have to make people aware that your product or services exist.
Then you’ll have to drive them to some valuable content, or get their email ID, or show them some video or let them install some app. The second step is the consideration where you make the people interact with your brand.
It may be driving traffic to your article; it may be making them watch a video, making them like your page or messaging them, talking to them, stuff like that. Then comes the final objective of conversion.
HOW TO CONVERSE
Conversion is when you are making people buy your product or service, or it could be another conversion goal. So when we talk about brand awareness, when we talk about brand awareness, generally the startup of the companies that are starting up. Honestly, this is not that very effective.
Because the budget requirement is high, so I only use the traffic and the conversion campaign here. But since I’m starting, I’ll also use post engagement. I might even use “page like” to increase the basic like of my page to at least 1,000 or 10,000 to get social credibility.
Secondly, I could also write a great article on my website on why people should learn digital marketing and drive them from Facebook to my article. I can also create a video and upload it to YouTube and run it as ads.
So in this article, I might be showing myself and telling people why digital marketing in the future.
Why they should add digital marketing as a skill in their resume and how digital learning marketing can also help them I get different jobs.
Then comes the conversion goal, so for me, the conversion goal is to get the email ID of the people. So the majority of my Facebook Ads are trying to drive people to this landing page. Learn digital marketing for free.
And when someone comes in, like enters their name in an email address, that is the conversion objective for me. I hope it was clear.
HOW TO RUN TRAFFIC CAMPAIGN
So let’s run a traffic campaign here. And we won’t be doing this split test; we won’t be doing campaign budget optimization, so leave this like that to create a new ad set. So here we have created the goal of our ad strategy, the campaign is “Test FDMC.,” and we will be driving traffic to a particular an article, here comes the ad set.
Let’s say I am targeting college students who are in engineering and at the age of 18 – 22, okay. So I’ll write “FDMC College Engineering 18 – 22…” and let’s say we are only targeting Dehli, NCR. Okay.
And let’s say we are creating “FDMC Image Ad.” Okay, click “save to drafts.” So this will create a campaign, an ad set, and one single ad for you. You can navigate through them quickly using this.
You can go directly to the ad set, or directly to the ad and see all the options here. So let’s go to the campaign level, let’s first go to the campaign level we have already selected the traffic; Budget, buying time is “auction.”
And campaign spending limit, you can set a limit here as well That I want to spend, let’s say 5,000 rupees as my limit here. You can able this option as well if you’re going to distribute your Budget according to various ad sets.
But I’ll keep this off as of now. Everything is automatically saved, so you don’t have to click any “save” or “save changes” anywhere. It is just automatically collected. So let’s go to the ad set level.
So Facebook will also give you this blue bar just to guide you if you are only using it for the first time. So here for the ad set level, we have selected “FMDC (free digital marketing course) college students who are into engineering and in the age bracket of 18 – 22 and living in Delhi, NCR”.
Since our objective was traffic, so we have selected here “website.” That we will be driving people to a particular website, you can also encourage them to an app or messenger. Messenger is a more advanced concept, and I won’t be covering it in this particular article.
But if you guys are interested in that, I will write an article and post it. Now, these are all options that Facebook gave just to make your job easier. But I don’t use them, like “create dynamic content.”
I like to create the content myself because I want them exactly like the way that I want. So I often leave that Budget and schedule. So this is important, here you’ll be mentioning exactly how much money you want to spend on this particular ad set.
SELECT AMOUNT LIMIT
You have to understand that these are limited on varying on a campaign level, and then there’s limit relying on ad set level. So these are two different limits.
How much should I budget for Facebook ads?
On campaign level, we selected the limit to 5,000 rupees, but here on the ad set level- let’s say we are creating ten different ad sets. And each ad set gets around 500 rupees.
You can increase the ad set, let’s say for this particular ad set, I increase the value to 1,000, and for the other ad set, I can keep it to 500. So it’s your choice. So let’s say keep the Budget here as 1,000 rupees.
And I want the start day as 26, as soon as possible and don’t schedule the end date. Run as “ongoing”… I don’t want to end this campaign. I want it to keep running, so I leave this- or you can even select “end the campaign” on a period date.
I don’t want it, so I keep it this way. Now here it gives you the option of selecting the audience; the word is the custom audience, so let’s stay now you have this option of “custom audience” we will be talking about it later on the post.
HOW TO SELECT AUDIENCE
Here comes the audience section where we’ll be selecting everything. Like we created the “FDMC College Engineering 18 – 22 Delhi NCR”. So here, we can set the targeting. But you might be wondering why I am targeting college students who are doing engineering and are in this age bracket of 18 – 22.
Let’s say you start a startup, and exactly you don’t know what’s your target customer is. See, I’ve already done my research. I understand that the majority of college students are looking for digital marketing training.
Let’s say in your business or your startup, and you don’t know your customer after, so for that, Facebook again makes your life easier, so they gave this option, audiences, so click here. Here as well, Facebook makes your job more comfortable; they provide this option of audience insights.
So go to “ads manager” here and click on “audience insights.” Click it here, “everyone on Facebook.” Now, this is awesome. This will make your job so much easier because you can quickly know who your target audience is, what’s the age bracket,
what do they do, are they employed, are single, are the mothers, are they male or female? It will give you an excellent idea to understand who your customer is, and then making the ad set will be much more comfortable and also- so it will help in your creation. So let’s- I don’t want people from the United States.
I want to check for IndiaOkay; I want the age bracket to be 18 to- let’s skip it. I want to check for all the gender; my interest will be “digital marketing.” Because I’ve created a course for digital marketing.
So now, look at what data Facebook is giving me. So people who have an interest in digital marketing out of all the people who are active on Facebook, which are I think in billions, so 7 million to 8 million are busy people who are in the digital marketing space who have an interest in digital marketing.
And see the number of surprising insights I’ve got here. That 85% of those people are men. So like in my ad set level, instead of showing my ads to both the genders, I can keep my ad set more targeted towards men.
Because now I know that the majority of my audience are men. So men are more likely to converse into a digital marketing course than compared to a female. Otherwise, I would have wasted- or maybe the acquisition cost for women is much higher compared to a male.
TARGET COLLEGE STUDENTS
So this insight will help me in drafting my ad set and also my creator. Now can you relate why I kept my ad set as college students, who are in the age bracket of 16 – 22.
Because I knew that in engineering college, the majority of the students are male, and secondly I kept the age bracket at 18 – 22 because I knew that the majority of the people who are interested in digital marketing are in that age bracket.
This is why audience insight plays a significant role in drafting your Facebook Ad campaign. You get so much more data like the majority of the people of this 7 million to 8 million monthly active people, 72% are single.
And only 21% of people are married. And this is why I am targeting college students. 76% of all these people are still in college. So these are the insights of likely industries where people work based on the self-reported data.
DON’T FORGET TO CHECK PAGE LIKES
We have already checked the demographics; let’s go for “page likes.” So this will show you the other pages that people are interested in, so this is not the exact data, but this one does not sound relevant because “Tata Crucible” or how this went…
I’m not sure how this is related to digital marketing. But then again, as for location, let’s see what kind of data we can get in “location.” Okay, so let’s sort it through the selected audience.
I’ve sorted it through the percentages, and you can see that 7% of these people are living in Dehli. So Dehli will be the hear market for me because I know that the majority of the Delhi people are interested in digital marketing.
SELECT PERFECT LOCATION
So you can see a trend here that Mumbai, Bangalore, Hyderabad, Pune so you can see that all these cities have percentages for digital marketing. So in my ad set level, where I’ll be placing my targeting, I’ll try to select the tier one cities of Delhi, Mumbai, Bangalore, and Hyderabad. Instead of showing my ad all across India.
You don’t want to spend extra money on people who are not going to buy or people who are not going to complete your campaign goal. My goal is to get people to my landing page and get their email IDs.
So I wouldn’t want to post my ad on a tier two city, because I already have the data that the majority of the people who are interested in digital marketing live in the tier one cities of Dehli, Mumbai, Bangalore, Hyderabad, etc.
So this is another critical data that I got from audience insight. Now let’s go to “activity” and see what kind of data we get here. So this shows the data on how likely are they to click on ads; they are too like posts, probably they comment.
So this gives us some semblance of how other people interact with the Facebook post. So this is another valuable insight. The majority of the people who are interested in digital marketing are using mobile instead of a desktop.
And also, around 85% of these people are using Android. So this insight tells me that my landing page should be mobile optimized and highly mobile-optimized because the majority of the audience is using mobile.
And secondly, in my ad set level as well, I don’t have to select both desktop and mobile, because from this data alone I know that I only need to target the mobile audience and not the desktop audience.
Yes, I can target the desktop audience as well, but I want my initial campaign to be highly targeted. That’s why I’ll keep it on mobile.
So after getting these insights, let’s go to our ad set level and finalize all the settings there.
SELECT AD SET LEVEL
So here again we are at the ad set level- so to reach here all you have to do is go to campaigns > Test FDMC and click on, this is the ad set level now, FDMC College Engineering ages 18 – 22 Delhi NCR, click here on “edit” and this will open up.
So on the right-hand side as well, Facebook will give you an estimation of how many people you can reach and how people are most likely to click on the links.
So here we have selected India, and let’s keep the age bracket from 18 – 22. Gender, right now, I am targeting all – men and women.
But in our data, we knew that means are more likely to opt for digital marketing. Because I wanted to test the market, and I also wanted to check how much money I need to convert a male versus female audience.
So I’ll keep it to “all” as of now. And I can also change it from India because with India we’ll be covering the tier 2 and tier 3 cities as well. So I can remove that, and I can mention “Delhi, India.” And since I am targeting Delhi, NCR, we can also include “Gurgaon”…
we can also add “Noida,” and we can also include the other parts as well, but right now, we’ll keep it here. So you can see that the potential reach is 6.9 million people. And your ad might be shown to approximately 11,000 – 59,000 people.
And it might generate 200 – 300 clicks. But these are estimates; these are not the exact data. But these are more like the ballpark figure.
So I’ve selected my location, I have chosen my age bracket, I’ve also selected my gender, languages I’ll keep it like that. Now let’s choose the detailed targeting. “Include people who match at least one of the following.”
TARGET INTERESTED AUDIENCE
So I am targeting people who have shown interest in digital marketing. So I’ll write “digital marketing” here. So attention, you can see on investment is “digital marketing.” So people who might have liked a page regarding digital marketing or anything like that.
People who are showing some kind of interest in digital marketing will be covered in this. Now digital marketing is also synonymous with “online marketing.” So I’ll also add online marketing here.
Okay, we’ll add online advertising here, but this is not directly related, so let’s keep it just digital marketing here. So you can see that the audience got narrower. Earlier it was 1.6 million, I guess, and now it’s 420,000 just because we’ve added interest here as well.
Earlier it was just the location and the age bracket and the gender. Now we have targeted people who have shown an interest in digital marketing. Because these people are more likely to click on my ad.
You can add more interest as well. It is more like an “or statement” like either this or that. I can also add the skill here as affiliate marketing now, this is the or statement. So this is, like either people who are interested in this or this.
Not an “and.” Right. You can also exclude people if you want. If you don’t want people who are interested in, let’s say “search engine optimization.”
So this way, you’ll be targeting people who have an interest in affiliate marketing or digital marketing but have not shown any interest in search engine optimization. So we’ll remove this because we want to create an ad set who have shown an interest in digital marketing.
We won’t be selecting a connection on the connection part, just leave it like that. And go to “placement.” Now there are two options, either you go to “automatic placements,” Facebook wants you to go to automatic placements.
This will help you show your ads to the maximum people, what this will do is, you have a particular budget for your ad set, which we kept it around 1,000 rupees, now Facebook what will do is-
it will soon divide the Budget into multiple “buckets” and show your ad on all various platforms that Facebook has. Like if you go to “edit placement” here.
See, your ad can go to multiple places here, like feeds- the Facebook feeds, that is the primary- the most valuable real estate.
Then it can be shown as instant article; it can be shown on the right column, in the marketplace, and also since Facebook purchased Instagram, so you can also run Instagram Ads directly from Facebook here.
RUN SAME AD ON INSTAGRAM
I want to run my ads on Instagram, as well. So on the feeds and the stories of Instagram. Similarly, there are various places as well, like Messenger Ads, the Audience network.
So Facebook gives you a lot of options in terms of the ad placement. So, either you can edit the investment if you don’t want to show your ad on Instagram. Let’s say so you can just uncheck it here.
And the ad won’t be shown to Instagram. But this will only come on the “edit placement.” If you want Facebook to decide which advertisement should be displayed on all platforms, go to the automatic placement.
This again depends on your ad strategy, what you are looking for, what kind of audience you want, and the type of content you are creating. My recommendation is to test everything. So initially I go to the automatic placement because I want to see,
I want to get the data itself. Like how the ad is performing on various channels. And once I have some data, then I can finalize it. “Okay, so these are the channels that are the best performing.”
So I can increase the bucket size there, and I’ll be going for the automatic placement. And right now, I have created a traffic campaign so that I will be going for the link clicks.
I want people to click on the link and go to my landing page, which is this. So a good strategy is to add a bit cap as well. If you don’t want the per-click cost to be about 20 rupees, so you can like, add it here, so you don’t want any audience where the link click might cost you more than 20 rupees.
I don’t want it because I am looking for the data. First, I want to know precisely how the funnel is behaving. So right now, I’m not adding a bit cap. These are things that are more advance, so I’ll leave it right now.
And also you don’t have to worry about that. Keep it just the way it is. So on the right side, you can see that we’re targeting approximately 4 lakh, 20,000 people.
Who are living in Delhi, NCR region, who are in the age bracket of 18 – 22, who is in the gender all, and now we have to select the college engineering part.
So the famous engineering college in Dehli, NCR. I am from NSIT, so let’s add… Netaji Subhash Engineering College. Add Indian Institute of Technology, INT Delhi… and similarly, you can add more colleges as well.
So you have to understand this is the “or logic.” So were targeting students who are either in these two colleges or have an interest in digital marketing.
Now I have added this interest here because I know that people who have shown interest in digital marketing are highly likely to join my free digital marketing course.
DON’T TARGET UNWANTED AUDIENCE
But this might be an audience where people have not shown an interest in digital marketing because they are currently in college. So this is the core audience. People who are unaware of your brand, people who have no idea what digital marketing is.
So I want to show my ad to these people as well. So you have to understand the “or logic” behind this ad. So these are the various ways you can create an ad set for your Facebook Ad campaign. Now let’s go to the ad level. FDMC, Image Ad.
So here you’ll be creating a final ad. And before hitting the “publish” button. So I’ve already connected my “learn digital marketing” page here. It is my page here. You can also create an Instagram account like I have my Instagram account here.
Now either you can use an existing post that you created previously, or you can create a new ad.
CREATE A NEW AD
There are many variations; you can create an ad with an image or a video. You can also create a carousel ad, where you can see multiple images, where you can scroll through them. You can also create a collection.
We are creating an image adhere. So there are various recommendations that you have to follow. The image ad size, the recommended image ratio, you can do that, create an image. For the Facebook image ad creation, you can use Canva.
I use it to create my images. Be it my video thumbnails, be it my Facebook ad images, I create everything here in Canva itself.
It’s free software. So you can use the same. When you go to “home.” Click here, “browse all.” And search for “Facebook ads.” So here you can see Facebook ads, click here, and you can create an advertisement for yourself.
So click here, and you can create a Facebook image for your ad. And you can use the image in the Facebook backend. So coming back to here, you can upload a copy here. Add the link, add the text that goes along with the image.
Add your website URL. And a display link, the headline and the link description as well. And also, you can change the call to action from “learn more” to various others “get offer” “get the course,” etc. And on the right-hand side, you’ll keep a preview look of your ad.
Now we have already created an ad for this. Let me show you our examples. So let’s go for the conversion campaign that we’ve created for our digital marketing course. Let’s go to college, engineering, and let’s check the ads.
You can see my adhere. So let’s look at the ad level here. I’ve connected my page and my Instagram account. I’m running an ad with an image or a video, so this is the one I’ve selected.
I’ve already uploaded my image; the same model was created using Canva. So I’m driving people to my website, you can see here, site.
And for the text, I have this text… “stop, stop, stop… why pay thousands, when you can learn digital marketing for free. It’s time to become a job-ready digital marketer in just a few days”. Some of the benefits
The copy of your add is essential because you see whenever someone is going through their Facebook feed, the first thing that will make them stop is your image.
How amazing your image is, how click-worthy your vision is. And after their eyes stop, they’ll start reading this.
So make sure you have a text, where you’re showing the benefits, the value you are offering so that people will click on the sign-up, or the call to action and do the desired effect. Like for me, it’s to drive people to my landing page.
So I have written the best benefits of this course, like 20+ free comprehensive videos, open access, free bonuses, free worksheets, and daily live sessions for doubt solving. So these are the primary benefits that I’m offering.
And also, I am following a color scheme. This is the same color scheme of the image that is the color scheme of my website, and I’m also looking at the text, so that people can follow my eye and start looking at the version, “learn digital marketing for free.”
This is my main call to action, and also I’m saying, 1,000+ active learners, sign up now for free. So this is my ad, and this is the website URL.
The landing page URL that I have created. So I am using this, so people can click on the “sign up” and go to my landing page.
So the headline is the mainline that is here, before the call to action. And also, you can see the preview of your ad in various formats, like desktop news feed; it will be shown like this.
This is the news feed ad description so that this description will be coming here “follow our step by step email video course.” Similarly, you can check it on the instant article, Facebook in-stream video, and various other ways like, to check how it looks on Instagram, you can click on Instagram feed.
DON’T FORGET TO PREVIEW AD
So this is how the ad will look on Instagram. “Stop, stop, stop… why pay for thousands”. You can also scroll through here, like checking the ads on different placements. So this is how you upload the image for the Facebook Ads.
Once again, I’ll mention that you can create the image on Canva, you have to write some click-worthy text here, check the main benefits, and then click on the call to action. And also, we are monitoring the images here, so this is not the only image that we are using.
We have created multiple variants of this image. Like the same text, the same call to action. But a different picture. Similarly, another model. So we have created six other variants of this image because we will be A/B testing everything.
So we’ll be checking which image is getting us the best conversion rate. And also the cheapest conversion. Because again, your goal is to spend the least money, so we’ll be checking which image is getting us the most conversion at the lowest price.
So you can do this as well. So this is how you’ll be creating your first Facebook Ad. After completing everything, all you have to do is click on publish. And within a few hours, your Facebook Ad will be live if everything is set up correctly.
FINALLY, COMPLETE YOUR FIRST AD
So, guys, this was it on how to create your first campaign, your first ad set, and your first Facebook Ads and make it live. And now, there are many different options, as well as adding a Facebook Pixel, creating multiple audiences like custom audiences.
So I’ll just be giving you an overview of that, but not going into detail. So let’s go to the audience segment here, so the audience is the- Facebook gives you the option of creating a custom audience and also a localized audience.
Let me take my example here. I want to create an audience of all the people who visit this landing page but do not enter their email ID. Let’s say out of a hundred people, 30 people entered their email ID. And 70 people don’t.
So if I want to create a segment of these 70 people, I can create a custom audience. So what I’ll do it, I’ll build a custom audience here, website traffic.
So here you can see that Angkor Aggarwal’s Pixel, so Facebook will give you a code, so just like Google Analytics code, Facebook will also give you a system, I’ve already added that code on my website. So the code is already added to this website on the header section.
So Facebook can track their pixel. You can see a green dot here; this is because Facebook knows that the pixel is already on my website.
So I can click on all website visitors, or people who have visited specific webpages, I can click here, and select the URL of this page.
The URL contains this, and for the refined by excluding people who have visited the specific web page, then I will add the link of the page here where people go to once they opt to my landing page.
So this will create an audience of all the people who come on the landing page but do not enter their email ID. So this is a custom audience. Now, what are the use of this custom audience? With the help of this custom audience, the first use, that again, you can show a different ad for these people.
Maybe after showing a different kind of ad, or perhaps creating video for these people, and telling them exactly why they should be learning digital marketing.
Then you can again bring these 70 people back, and maybe a few of them will again, opt-in. Or the second thing that you can do is create a lookalike audience. Now here you can see there’s another option of lookalike audience.
Now, what is the lookalike audience? Now Facebook’s power is data. They have a massive amount of data. So from your custom audience, you can create a lookalike audience; it’s more like Facebook will find similar kinds of people for you, based on the custom audience.
So let’s say I created a custom audience of people who have entered their email ID on my landing page because these people have shown an interest in my digital marketing course. And let’s say I want more people who are like this.
So what I’ll do instead, I’ll create a lookalike audience. And I’ll choose a source here. I can select the source as a custom audience, and I can find the audience that I want.
So here I can choose any of the custom audience like, people who have opted into FDMC, people who have decided in location, I’ll set it to India.
I want more people in India. And I’ll create a lookalike audience of 1 person. Now 1% is highly targeted, 2% will again decrease the targeting, and when you go to 10%, then you will be able to reach more people, but then still, they won’t be more targeted. In the end, you want targeted people.
So I usually keep the lookalike audience to 1%. So by creating this lookalike audience, what am I doing? I am creating- what this lookalike audience will do is, Facebook will try to find all the people based on the custom audience that we are giving it.
The custom audience is people who have opted in our landing page. So Facebook will use AI or use all the data they have and try to find all the similar people for me.
Now, this might be confusing for some of you, so if you still have a question, ask it in the comment section or the Facebook group.
POWER OF AUDIENCE
I’ll explain more in detail. But this is the power of lookalike audience. It helps in really expanding your audience, reaching more people, and maximizing the potential of your Facebook Ads campaign. I use a look like an audience a lot.
The custom audience and lookalike audience are two unusual features of Facebook. What I’ll do it, I won’t be able to cover everything about Facebook Ads in this particular lesson. What I’ll do is that I’ll create a more advanced video as well.
Where I’ll be covering custom audience, a lookalike audience, and the pixel and all in detail as well, so this was it about Facebook Ads, I’ve already covered the majority of things. The first important thing.
The audience insight will be used for finding your audience’s avatar. And then, you can create your ads, and then you can build the custom audience here and the lookalike audience here.
Here you’ll get the pixel of your Facebook, which will be added to your header section. Then again, keep checking to keep searching the audience, keep looking for it.
BEST WAY TO DO FACEBOOK ADS MARKETING
This is how I have learned, and this is how you will learn. You must be having a question, I’m sure. Ask it in the Facebook group. Be part of our Facebook live sessions because there I answer all the questions and also share a lot of tips and strategies.
So this was it about Facebook Ads. I hope you understood it; I wish I were able to make it clear for you guys, and I’ll see you in the next post.
Hey guys, I hope you have understood the basics of Facebook Ads. Now I have a task for you. Now go out there and run your first Facebook Ads campaign. And share your results on our Facebook group.